The best team you've ever seen is working for you.

Liat presents 20+ years leading global business ventures, accelerating company growth while building solid strategic partnerships with multiple top FMCG, CPG companies including Kraft Heinz, Kellogg’s, Pringles and Skippy. Liat has extensive experience in global corporates specializing in distribution and sales, in retail and food service industries.

Liat brings strong leadership skills and a growth mindset, building high performance teams and innovative go-to-market strategies. A valued member and mentor of the Masschallenge (MC), global network for start-ups. MSc in Organizational Behaviour Studies/BA in Criminology & Sociology studies- Bar-Ilan University.

Shimrit is a nutritional biochemist and an expert in food allergies. She was a research associate at The Hebrew University of Jerusalem in the field of nutrigenomics, food allergies, and maternal and child nutrition, where she completed her Ph.D. in Biochemistry in 2015. Shimrit’s vast experience spans academic research, applied nutrition, and the foodtech industry.

Ram founded Chick P after developing the IP-protected technology for superb quality plant protein. A Professor at the Hebrew University of Jerusalem, and a pediatric specialist in gastroenterology and nutrition and a world-renown expert in food security and maternal and child nutrition. He is also the former Director of the Hebrew University School of Nutritional Sciences and the Center for Nutrigenomics and Functional Foods.

Ram brings with him over three decades of clinical research experience. Ram is a member and active consultant in committees and biotech companies related to food, nutrition, agrotech, and health.

Roi is an acknowledged expert and leader in the protein industry. His last 17 years have been spent crafting vast expertise and skill with protein technologies. His background in process design, product development, and engineering coupled with practical business knowledge enables him to translate technical processes into financially viable businesses.

Roi has an experience in planning, building, and optimizing plant-based protein factories. As a developer and entrepreneur, he has developed and commercialized many food and beverage products for human nutrition.

A seasoned food technology expert with over 10 years of experience in the field, and a deep understanding of the development and production of a wide range of products including ice creams, sauces, ketchup, and more.

Over the years, Maor has gained expertise in the technological management of complex projects and has developed dozens of consumer-packaged goods (CPG) products from concept to production in leading food manufacturers such as Tnuva and Nestlé.

Maor combines technical expertise with strategic thinking to achieve far-reaching results in the development of applications and other products. BSc in Food Engineering and an MBA in Business Management